Have the people really spoken?
Or has a savvy (or early bird morning riser)…used a clever corporate marketing campaign to institute a shameless self-promoting bait & switch?
An independent filmmaker, Robert Greenwald, founder of Brave New Films, decided to hijack a Starbucks marketing promotion on the increasingly popular Twitter platform, and turn it into a corporate bashing of the coffee icon…
Going after a company largely lauded for its treatment of employees, bashing the spirit of entrepreneurism which epitomizes the American dream, and using the millions of dollars Starbucks spent on the Twitter campaign, to turn the campaign against the corporate brand itself…
Pirates, hijacking, denouncing capitalism – and we’re not talking about Somalia, but rather the virtual life taking place on social media.
Legitimate complaints or the squeaky wheel?
Brilliant marketing tie-in or amoral publicity monger?…
Was it the people or the promoter?…
It’s the wild wild West out there folks…
The media, virtual world, and corporate America…and the people/promoter??? Read the full story on Blogaasm
Top Real Estate Agent for more than 14 years, serving the real estate needs of Wellesley, South Natick, Weston, Needham, Wayland, Newton, Framingham and other MetWest communities. www.johnprescott.net
Century 21 Commonwealth
BostonKayakGuy…The MetWest Scene
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Filed under: BostonKayakGuy, Business, film, Finance, journalism, media, Metrowest, MetWest, News, pop culture, technology, The MetWest Scene, Top Metrowest Real Estate Agent, Twitter, video, youtube | Tagged: big business, bloggasm, BostonKayakGuy, Brave New Film, capitalism, corporate branding, films, John Prescott, john prescott top metrowest real estate agent, journalism, marketing, N.Y. Times, online journalism, Robert Greenwald, simon owens, social media, Somalia, Starbucks, starbucks complaints, starbucks wellesley, strategies, Twitter, youtube |