Starbucks Goes Viral…Media

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Starbucks CEO Howard Schultz shows off some of the current ads – that Twitter (Twitter reviews) photo bloggers should be on the lookout for starting today – in the YouTube video below: While the campaign itself is smart given Starbucks’ existing reach on social media sites, it also shows the company is fully aware of how customers interact with the brand online.– Mashable

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Starbucks plans a new marketing campaign which will incorporate social media, employees, challenges and contests…

Full story on Mashable

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