- Image by AFP/Getty Images via Daylife
Have the people really spoken?
Or has a savvy (or early bird morning riser)…used a clever corporate marketing campaign to institute a shameless self-promoting bait & switch?
An independent filmmaker, Robert Greenwald, founder of Brave New Films, decided to hijack a Starbucks marketing promotion on the increasingly popular Twitter platform, and turn it into a corporate bashing of the coffee icon…
…all the while promoting his Starbucks trashing documentary launched on YouTube the same day.
Going after a company largely lauded for its treatment of employees, bashing the spirit of entrepreneurism which epitomizes the American dream, and using the millions of dollars Starbucks spent on the Twitter campaign, to turn the campaign against the corporate brand itself…
Pirates, hijacking, denouncing capitalism – and we’re not talking about Somalia, but rather the virtual life taking place on social media.
Legitimate complaints or the squeaky wheel?
Brilliant marketing tie-in or amoral publicity monger?…
Was it the people or the promoter?…
It’s the wild wild West out there folks…
The media, virtual world, and corporate America…and the people/promoter??? Read the full story on Blogaasm
Anti-Starbucks filmmakers hijack the coffee company’s own Twitter marketing campaign
JOHN PRESCOTT
-BostonKayakGuy
Top Real Estate Agent for more than 14 years, serving the real estate needs of Wellesley, South Natick, Weston, Needham, Wayland, Newton, Framingham and other MetWest communities. www.johnprescott.net
JOHN PRESCOTT
Vice President
Century 21 Commonwealth
508-523-9252
BostonKayakGuy…The MetWest Scene
Related articles by Zemanta
- Starbucks Twitter campaign hijacked by documentary about Starbucks’ union-busting (boingboing.net)
- When Social Media Campaigns Go Bad (blogherald.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=0660dfde-81f0-4d35-a920-01d5d4ded952)
Filed under: BostonKayakGuy, Business, Finance, MetWest, Metrowest, News, The MetWest Scene, Top Metrowest Real Estate Agent, Twitter, film, journalism, media, pop culture, technology, video, youtube | Tagged: BostonKayakGuy, John Prescott, john prescott top metrowest real estate agent, youtube, N.Y. Times, Twitter, social media, journalism, Starbucks, marketing, Robert Greenwald, Brave New Film, Somalia, online journalism, bloggasm, simon owens, strategies, corporate branding, starbucks complaints, capitalism, films, big business, starbucks wellesley
Quality new construction, granite & stainless kitchen. Beautiful grounds with natural stone walls.
[...] Hijacking Starbucks…A Cautionary Tale [...]
in a world where transparency is king – one wonders why Starbucks has not responded to the situation with better conditions for workers. wouldn’t that make this mans platform moot and improve the brand’s standing. There is a way for them to turn this around.