Starbucks Goes Viral…Media

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Starbucks CEO Howard Schultz shows off some of the current ads – that Twitter (Twitter reviews) photo bloggers should be on the lookout for starting today – in the YouTube video below: While the campaign itself is smart given Starbucks’ existing reach on social media sites, it also shows the company is fully aware of how customers interact with the brand online.- Mashable



Starbucks plans a new marketing campaign which will incorporate social media, employees, challenges and contests…

Full story on Mashable

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