Ask Me Why I’m Naked…Again

Boston has long been known for brewing revolutions.  It started with the tea, and has since evolved into throwing out clothes at the Natick Collection in Massachusetts, to protest the excessive packaging commonly found in the beauty and cosmetics industries.

The Natick Collection

The Natick Collection

“Ask Me Why I’m Naked,” a shrewd marketing campaign to highlight the environmental impact on our communities and our planet, resulted in employees of the LUSH store in Natick shedding their personal excessive packaging.  Employees, clothed in only aprons and sandals, spent the day educating consumers on what they can do to protect the environment by changing their buying behavior.

And while most trends come from the West coast and spread East, getting out this particular environmental message began in Boston and traveled to Scottsdale, Arizona!

Shoppers at the Scottsdale Fashion Square Mall were also treated to the message of the very real problems we face as the result of our growing landfills.

Scottsdale Fashion Square

Scottsdale Fashion Square*

Scottsdale’s environmental soldiers were out in full force at LUSH, while patrons envisioned the 79.6 million tons of packaging thrown out yearly.  LUSH products come with little or no packaging, as demonstrated by their employees

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abc15 Phoenix/ Gannett Media:

For more information:

MetroWest Videos/Charlie Breitrose/MetroWest Daily News

Arizona Republic: Nathan Gonzalez

http://www.azcentral.com/news/articles/2008/08/28/20080828nearlynaked0828.html

ABC15 Phoenix:

http://www.abc15.com/news/local/story.aspx?content_id=67d945da-1605-4d7a-a08c-919b3efb172f

*Photo courtesy of Scottsdale CVB

JOHN PRESCOTT

-BostonKayakGuy

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Call John Prescott 508-523-9252 regarding your professional real estate services.

Top Real Estate Agent for more than 14 years, serving the real estate needs of  Wellesley, South Natick, Weston, Needham, Wayland, Newton, Framingham and other MetWest communities.  www.johnprescott.net

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“Boston Kayak Guy. . . The MetWest Real Estate Scene”

JOHN PRESCOTT

Vice President

Century 21 Commonwealth

508-523-9252

“Boston Kayak Guy. . . John Prescott’s The MetWest Real Estate Scene”

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